Typically, August is a little quieter time for us so I thought it would be a good time to have a ‘Mini Review’ of recent work that has come in and review the stats on how our clients found us.
The stats were quite interesting:
42% came through our shop/office doors in Bear Street
37% came from referrals / recommendations
15% came from Networking Events
2% from Adverts
2% from Website
2% from Sales calls
Then it got me thinking some more…
It has given me a clear picture that we really rely on referrals from people that either know our business or use us. It has also made me think that if I rely on this form of ‘word of mouth’ activity to get more business this must be the same picture for every business out there.
How much do I actively refer to businesses I know and use to those around me?
How often do I look at the needs of the people around me and think “I know a business that can offer you the solution to that” and then give them the details?
I like to think that I do refer and I am thoughtful but I know deep down I could do better – So I have set myself a 30 day referral challenge – for the next 30 days I will be mindfully looking a friends, family, clients, business peers, suppliers etc… looking at their needs and seeing if I can refer a business I know or use to provide the solution.
How do you feel about referrals – do you give them? Do you get enough of them?